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Alignment occurs when an organization’s people, processes and policies get serious about achieving its desired future. Aristotle said, “First, you must paint the picture.” Then align the things we do (thoughts, decisions, behaviors and efforts) with that picture.
“Lack of alignment is the most  
profound, most chronic, but least  
visible source of mediocre  
performance.”

– James F. Buckman  
and  
Suzanne Wickre Holter  
alignment